Reverse phone search services are more and more popular as the proliferation of cell phones has made it very difficult to track phone numbers and find their owners. The ultimate is of course, as free reverse phone number search - but that is really a misnomer, as these services are really not free at all.

Why? It's about data - and access to it - cell phone numbers lookup data is expensive to compile and keep accurate over time. Really, if the data were freely accessible, would someone have just put them in Google or some other search engine? No, you'll have to pay something to find the phone number you are looking for. Lucky for us, the fees are pretty cheap and the services work surprisingly well.

Many services advertise a free telephone lookup, but don't be fooled - they will charge you a fee once you are 'in' and have invested the few minutes to get registered on their site. They then are betting you'll go ahead and pay.

Better to use a site that is honest and discloses it's fees up-front; you'll end up paying less and getting a better product. Be sure to look for a money -back guarantee if case they don't have the numbers you are searching for.

Don't fall for the free reverse phone number search scam - honest vendors are always cheaper in the end.